Rugit Alfombras — Brand Adaptation
Adaptation and application of a brand identity across multiple materials, including printed materials and digital content. Focused on maintaining visual consistency and clarity across all touchpoints, demonstrating brand management and versatile graphic design skills.
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Personal Branding Lab
Development of a personal visual identity system, including logo, color palette, typography, graphic elements, posters, stickers, photography, and video content. This project explores branding, art direction, and visual consistency in an experimental space, showcasing creative flexibility and professional design thinking.
Editorial Fanzine — Conceptual & Editorial Design
Academic project exploring the translation of complex textual content into a visual and editorial system. The focus was on layout, typography, rhythm, and hierarchy to guide the reader and communicate ideas clearly. The fanzine emphasizes editorial composition, visual storytelling, and design experimentation, showcasing process and final outcome.
Paid & Social Media Design — Multi-brand Campaigns
A selection of social and paid media designs created for diverse clients, including fashion, food, mobility, wine, and non-profits. The work focuses on adapting brand identity across platforms, ensuring visual consistency, clear messaging, and engaging content for digital audiences.
Termix Unlimited — Product Launch Campaign
Teatro Nacional Cervantes — Visual Identity
Academic project developing a visual identity system for a major cultural institution. The project involved extensive work on concept research and definition, establishing a strong conceptual foundation before developing the visual system. The goal was to create a coherent and adaptable identity across print and digital media, emphasizing clarity, consistency, and contemporary design.
Photography & Video Content
Photography and video content produced for beauty, cosmetics, and gastronomy brands. The work emphasizes composition, lighting and aesthetic coherence aligned with each brand’s identity. Videos were fully filmed and edited in-house, covering all stages from capture to post-production